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The Reformed Broker

Welcome to Twitter, Goldman Sachs!

Goldman Sachs sent its very first tweet Thursday. Six Twitter tips for the company.

By Guest blogger / May 26, 2012

A Goldman Sachs sign is seen on at the company's post on the floor of the New York Stock Exchange in this January 2012, file photo. Goldman Sachs just joined Twitter, and Brown has a few tips to help the company tweet its best.

Brendan McDermid/Reuters/FIle

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Goldman Sachs sent its very first tweet Thursday morning, it was adorable.

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Joshua has been managing money for high net worth clients, charitable foundations, corporations and retirement plans for more than a decade.

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Anyway, thought I'd chime in with a few quick tips and suggestions...

1.  Be cool.  Not everything on your stream has to be PR

2.  Tweet research like UBS @UBSAmericas

3.  Also join StockTwits and be sure to blast some equity upgrades and downgrades through there - its where all the tickerhounds and traders and investors are, may as well engage.

4.  Follow good people, smart people, not just lame, mainstream, boring, "safe" people

5.  Wouldn't kill you to throw some RTs around.  You'll probably be at 50k followers before year-end, that kind of thing goes a long way in social media

6.  Have some fun, be quirky.  Why not change the avatar to a picture of a squid for a day, why not tweet a link to an old Muppet Show clip.  This ain't LinkedIn, this is the Twitter, relax.

Anyway, I'm sure you'll do none of these things, but I wish you luck, see you on the stream - J to the B

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