Electrical salesman Dave Ehret of Sydney poses with an old-style incandescent light bulb (R) and a new energy-saving compact florescent bulb (L) at a warehouse in Sydney. (Will Burgess/Reuters/File)
4:14 pm ET -A recent study on the effect of 'green' marketing on light bulb purchases underscores the role ideology plays in energy efficiency. To sell more energy efficient products, companies should rethink eco-advertising.
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Light bulbs and the pitfalls of 'green' marketing
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