Subscribe

iPhone 6 shoppers get a snack in line, courtesy of McDonald's

McDonald's representatives were up before dawn  to provide apple pies and apple slices  to early iPhone 6 and iPhone 6 Plus adopters lined up at Apple stores in Chicago and New York.  The chain has a vested interest in the iPhone 6's success – McDonald's announced last week that it will begin accepting ApplePay. 

  • close
    People wait in line to buy the new iPhone 6 at the Eaton Centre in Toronto, on Friday, Sept. 19, 2014. It is estimated more than a thousand people were in line for the release of the new iPhone 6.
    Hannah Yoon/The Canadian Press/AP/File
    View Caption
  • About video ads
    View Caption
of

McDonald’s is taking good care of new friend Apple Inc. Representatives of the burger chain were up before dawn today to provide apple pies and apple slices (along with shirts, sunglasses and phone accessories) to early adopters lined up in the dark at Apple stores in Chicago and New York. The iPhone 6 and iPhone 6 Plus were going on sale when the stores opened at 8 a.m.

McDonald’s hopes everyone snaps up an iPhone 6 since it announced last week that it will accept Apple Pay—the new mobile payment system that works with the new iPhone 6s and Apple Watch—at all U.S. restaurants beginning next month. Customers keep a finger on the iPhones 6’s Touch ID and hold their devices near a contactless NFC (near field communication) reader to pay for a meal inside at counters or at drive-thrus. McDonald’s says its operators “invested in the NFC technology for restaurant point-of-sale systems as part of the company’s digital strategy and commitment to customers’ emerging needs.”

“Apple Pay enhances our global digital strategy and is a win for McDonald’s customers who desire greater speed and ease,” Atif Rafiq, McDonald’s SVP-global chief digital officer, said in a statement announcing the partnership. “Apple’s transformative mobile payments service brings a new level of convenience to McDonald’s customers, allowing them to instantly pay and stay, or pay and be on their way. Our support of mobile payment options further demonstrates our commitment to be an influential leader in the retail digital space.”

Recommended: 10 weird things your iPhone can do

In June, Rafiq, who previously had held senior posts at Amazon and Yahoo, opened a McDonald’s corporate office in downtown San Francisco, a move that raised eyebrows about its intentions. At the time, Rafiq told Ad Age that the office provided a way to recruit digital-skilled employees and “a way for us to be more plugged into the flow of ideas.” Especially those from Apple, with which it already had been in contact.

Rafiq told Mashable that McDonald’s is responding to a market need for faster service and easier transactions via smartphones, which 85% of the key Millennial audience own. “It’s the new expectation for consumers,” he told Mashable’s Todd Wasserman. “It’s frictionless and gives a lot more power to the customer.”

Wasserman, however, sees the potential for friction from Android smartphone users, who outnumber iPhone users two to one. Rafiq says McDonald’s system will be able to handle Google Wallet and other NFC payment plans.

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK