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The $14 billion Summer Olympics: Why does London even want them?

Unlike recent past hosts of the Olympic Games, London has nothing to prove to anyone. Yet it has paid handsomely to hold the Games – for reasons that go beyond mere prestige.

By Staff writer / July 26, 2012

If the Bird's Nest and the Water Cube were the symbols of the Beijing Games, then the nameless basketball arena in London's Olympic Park is, in many ways, the symbol of the London Games.

Charles Krupa/AP

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London

As London prepares to throw the world a $14 billion party, it seems fair to ask the question: What does it get out of the bargain aside from some shiny medals, pleasant memories, and an excess of David Beckham bobblehead dolls?

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Salt Lake got to show that its Mormon community was open to the world. Turin got to show that it was not the Detroit of Europe. China got to give the world a glimpse of the superpower-to-be. And Vancouver got to show the world that Canadians are not, in fact, Americans.

But London? It hasn't had anything to prove to the world since Waterloo, and the supposed economic benefits of hosting the Olympics have long been dubious. Some experts say the Olympics are a net gain, boosting trade and global prestige. Other experts say those experts are bonkers. One thing that seems certain is that the cause of the current global malaise is not a shortage of Olympic velodromes.  

So have cities like London, Paris, Madrid, and Tokyo – who have all bid for the Games at some point in the past decade – simply taken leave of their senses? Why does any city without a global chip on its shoulder want the Olympics, with all its traffic jams, stadium projects, and cosseted International Olympic Committee barons?

London's answer to that question gives a hint at what the Olympics are becoming, as well as how hosting the Olympics could potentially leave a lasting and positive impact on a city that doesn't really need them.

In a word, the answer is: infrastructure. True, the average citizen does not go to bed on Christmas Eve dreaming of tearing open "improved infrastructure" the next morning, but for city officials, its four syllables are a siren song. While Salt Lake, Beijing, and the rest saw the Olympics as a ticket into an exclusive club – the cost of buying dearly desired global cred – London wants to show the world how to use the Games to resuscitate forgotten parts of a city.

Olympic Park is not remotely near anything a tourist would recognize as London. It is in Stratford, which over the years had become London shorthand for "industrial blight." And the Olympics were a unique lever to effect a profound transformation.

"The single massive positive impact of the Olympics is the clearing and redevelopment of a vast, unusable space," says Tony Travers, a professor at the London School of Economics who has followed the Olympic process here. "It is now all cleaned up and ready to use for a city with a fast-growing population."  

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