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"The Taxman Cometh" according to new McCain spot

By Jimmy Orr / August 16, 2008



Although everything may be happy and loving tonight with Rick Warren, the two campaigns are beating the heck out of each other on paid TV.

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The latest jab? A cleverly named spot by the McCain camp called, "The Taxman Cometh."

Negative? Probably depends on who you ask. Obama supporter - yes. McCain supporter - no. It's the same old thing.

The language is pretty strong, predicting that an Obama presidency would mean "economic disaster." Armaggedon isn't being predicted, however. No discussion of locusts - yet. Perhaps those topics are in the can.

The script is standard fare. To get a job doing political 'voicers,' you just need to have a forceful "hush." Practice at home. Perhaps it's a new career.

Let's review the script.

Female (hushed voice): Celebrity? Yes. Ready to lead? No. Obama's new taxes could break your family's budget.

More hushness: "The press warns the taxman cometh. Obama's taxes mean higher prices at the pump. Obama's taxes, a recipe for economic disaster."

An ominous doom sound effect followed by the hushed announcer: "Higher prices, higher taxes, economic disaster. That's the real Obama."

How will the economy fare under McCain? According to Obama's campaign, absolute doom. We reviewed that spot a couple days ago.

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