Duck Dynasty records biggest viewership for cable TV
Duck Dynasty records the biggest viewership of a non-fiction series in cable TV history. Duck Dynasty recorded 11.8 million viewers in their season 4 premiere.
The season premiere of A&E's "Duck Dynasty" quacked loudly on Wednesday, drawing 11.8 million total viewers -- making it the most-watched non-fiction series telecast in cable history.
In the 25-54 demographic, the Season 4 premiere of "Duck Dynasty" also set a cable record for nonfiction offerings, drawing 6.3 million viewers in the demo.
Among the 18-49 demographic most valued by advertisers, "Duck Dynasty" set a network record for A&E, also taking 6.3 million viewers in that demo.
Compared to last season's premiere, Wednesday night's "Duck Dynasty" was up 37 percent in total viewers, 29 percent among 25 to 54-year-olds, and 26 percent in the 18-49 demo.
For the uninitiated, the series follows the shenanigans of Louisiana duck-call mogul Willie Robertson and his idiosyncratic, impressively bearded clan.
"Thanks to its authentic and engaging characters 'Duck Dynasty' has become more than just a reality show, it is a cultural phenomenon," said David McKillop, General Manager and Executive Vice President of A&E. "We would like to thank the Robertsons for their incredible partnership. We are all Happy, Happy, Happy."
As The Christian Science Monitor reported, "redneck" TV is rising in popularity, and more shows are in production.