Apple disses Verizon, Droid with tongue-in-cheek iPhone ads
Can your network do that? Apple is launching two iPhone ads Monday night that not-so-subtly knock Verizon's network.
From the "Ohh snap!!" dept.Skip to next paragraph
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In "What time's the movie" and "Did you see my email" (posted below) the familiar iPhone announcer poses a question: have you ever been on a call and used your smart phone's data connection at the same time? With the iPhone, he answers, you can. So what?
As the iPhone ad man points out with a bit of schoolyard emphasis, ("Can your phone and your network do that?) the technology Verizon's network runs on, CDMA, doesn't support simultaneous voice and data. AT&T's network does.
And while Verizon may say its network offers more "3G" coverage – as pointed out with some level of controversy in Verizon's "There's a map for that" ads – the 800-pound gorilla is that no matter the coverage, the drool-worthy hardware (*cough* Droid *cough*), or the ability to run multiple apps simultaneously, no CDMA device yet has the ability to do both voice and data at once. (Cue sad trombone.)
Verizon and AT&T have been through a whirlwind of advertising back-and-forths. AT&T filed suit against Verizon in Atlanta federal court earlier this month, calling the "There's a map for that" ads misleading because they imply that, in areas where 3G coverage is unavailable, other AT&T voice and data services don't exist. Both services work, of course, they're just slower than with a 3G connection.
Around the same time, AT&T rolled out a series of TV spots featuring actor Luke Wilson first comparing AT&T features to Verizon (the only category Verizon wins at: "Having a name that starts with V"), and then features the star atop a floor-size map of the US, tossing out postcards from places AT&T says it has service. Tonight's new ads, posted below, are just the latest round. Expect more to come.