Though already the owners of an advertising campaign that became a catchphrase – can you hear me now? – Verizon has decided to go after AT&T's.
The claim, that Verizon offers five times the 3G coverage as AT&T, is supported by red and blue coverage maps. Verizon's map shows a US overlaid with red coverage, with much of the South and Great Plains notably blanketed. AT&T's coverage is blue, and noticeably more threadbare. (Though after last election season, wouldn't blue have been a better choice for the home team?)
The ad comes as a few notable chinks have formed in the AT&Ts iPhone's armor. Single-carrier iPhone exclusivity is ending in Canada and Britain. Apple is likely seeing dollar signs as it considers dropping AT&T's US exclusivity. Verizon and Google are teaming up. And let's not forget the iPhone MMS update fiasco (that AT&T says was a great success.)
Verizon is no-doubt looking to capitalize on all of these, hoping that even though it doesn't have the handset from Cupertino, it can hook would-be iPhone buyers on more reliable coverage.
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Watch the ad below and leave a comment: what's more important to you – solid nationwide coverage or a specific phone model? And be sure to catch up with us on Twitter.