Subscribe
The Monitor's View

Eight reasons to hit ‘mute’ during TV ads by super PACs

Voters in GOP primaries have been the first to experience a coming deluge of TV advertising nationwide from so-called super PACs in the 2012 presidential election. By November, total spending by the special-interest political-action committees could exceed $1 billion, by some estimates, all with the aim to sway voters for or against candidates – most likely against.

TV viewers do have a choice of whether to listen to them, according to a "Monitor's View" editorial. It’s called the mute button. (The function was first designed in 1950 by Zenith when the owner of the TV maker become fed up with commercials.) Here are eight reasons to use it:

1. You are not alone if you dislike super PACs.

  • close
    Rick Santorum listens as fellow GOP presidential candidates Mitt Romney, Newt Gingrich, and Ron Paul chat during a break in a debate in Tampa, Florida Jan. 23. Spending by super PACs is expected to exceed $1 billion by some estimates. But there is a way voters can ignore their largely negative ads and corrupting influence: Hit the mute button.
    Reuters/Brian Snyder
    View Caption
  • About video ads
    View Caption
of

Two-thirds of Americans who are aware of the groups’ emergence in politics say they will have a negative impact on elections, according to a Pew Research Center poll. Super PACs can spend unlimited amounts on behalf of a candidate.

Almost half of voters, however, have not heard of their existence. Super PACs sprang up after a 2010 Supreme Court ruling (Citizens United v. Federal Election Commission) that said institutions from corporations to unions have similar free-speech rights as people in campaigns – if super PACs are run independently of campaigns (a big if).

1 of 8
About these ads
Sponsored Content by LockerDome

Read Comments

View reader comments | Comment on this story
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK