Subscribe

American burger consumption stays strong

Americans' have a historic love for burgers and it is not going away any time soon.

  • close
    The Hot's Kitchen Foie Burger, made with foie gras, brie, huckleberry and whole grain mustard, is presented for a photograph during a foie gras victory party at Hot's Kitchen in Hermosa Beach, California January 10, 2015.
    Patrick T. Fallon/Reuters/File
    View Caption
  • About video ads
    View Caption
of

Americans’ love affair with burgers is still on, still hot. “Burgers certainly aren’t going away,” says Jennifer Aranas, project director for Chicago researcher Datassential, which has released its MenuTrends Keynote Report on Burgers. “In terms of consumption, they’re still going strong.”

Three out of four Americans had a burger in the past week–23% had one in the past 24 hours; another 26% in the last 2-3 days—according to the Datassential report. About two-thirds of the burgers we eat are consumed away from home, and although only about one-third of quick-service restaurants menu burgers that’s enough for QSRs to be the top source of away-from-home burgers. And when consumers think about going out for a burger, the major QSR burger chains still come to mind first, according to Datassential’s Brand Fingerprints tracking.

Nearly half of all restaurants menu burgers, according to Datassential, and beef remains the primary choice. Turkey, chicken and non-meat patties are making gains, however. Bison has increased 45% in menu appearances in the past year. Customization has established itself as a major factor in dining habits: 43% say the ability to build their burger they way they like affects their choice of restaurant.

Recommended: Top 10 Burger King changes

When Americans cook burgers at home, about half are using scratch-made beef (or other protein) patties, with the rest using pre-pattied or frozen convenience foods.

Not surprisingly, Datassential’s report finds that while Cheddar, lettuce and onions are among the most commonly used toppings, the variety of foods going atop burgers is increasing. As this site has noted in the past, smoked Gouda has become a fashionable cheese choice. White Cheddar and cream cheese show gains. Sriracha made the largest gain among sauces, showing a 160% gain in menu appearances in the past year. And 66% more burgers are served on pretzel buns compared with a year ago

The MenuTrends Keynote Report on Burgers combines comprehensive data from some 7,000 menus with the opinions and behaviors of more than 1,000 consumers nationwide plus insights from hundreds of operators.

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK