McDonald's Japan says 'Aloha!' to new Hawaiian menu

McDonald's Japan will introduce a new Hawaiian-influenced menu as part of a World Mac promotion after reporting plunging sales. The Hawaiian Pork Burger and the Loco Moco Burger will make their way onto the McDonald's menu next week. 

  • close
    A man uses a mobile phone in front of a McDonald's restaurant in Tokyo February 5, 2015. McDonald's Japan is introducing a new Hawaii-influenced
    Toru Hanai/Reuters/File
    View Caption
  • About video ads
    View Caption

What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.

McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July that it bought expired meat. For January it announced the 38.6% crash in comp sales following multiple reports of contaminated food (including a tooth found in fries).

Hoping the brighten the mood, the chain next week introduces a new Hawaiian-influenced menu as part of a World Mac promotion. Joining the menu Feb. 10 is a Hawaiian Barbecue Pork burger (at l.), with a pork patty topped with four-hour-slow-cooked pulled pork, coleslaw and pickles.

Recommended: 10 weirdest global fast foods

Loco Moco is a Hawaiian favorite, usually made with white rice, a burger patty, fried egg and brown gravy. McDonald’s version for the Japanese menu, the Loco Moco Burger (at r.), has two burger patties, a cooked egg, lettuce and gravy sauce. Completing the special menu are berry-topped pancakes, a pineapple pie and McShake Banana.

Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.