Subscribe

Uber promises drivers won't be affected by price cuts in 48 cities

Uber is implementing price cuts for customers in 48 US cities starting today. Uber drivers have protested previous price cuts, but the rideshare company says it will guarantee that this time, drivers' earnings won't suffer. 

  • close
    A taxi on Market Street goes past the headquarters of Uber in San Francisco.
    Eric Risberg/AP/File
    View Caption
  • About video ads
    View Caption
of

Starting Friday, Uber is implementing price cuts for customers in 48 of its newer US cities, the company announced in a blog post Thursday.

"As things slow in the winter season, we will be reducing prices in 48 of our newer Uber cities to achieve better outcomes for both riders and drivers, as we have seen in cities around the country, the post reads. "In the past, Uber has implemented price cuts without a guarantee for drivers. However, this time around, we’re trying a new approach. We’re so confident in the earnings gains drivers will see that we’re making earnings guarantees in every city where we’re cutting prices. We feel that it is important for drivers to have this kind of certainty and comfort going into a price cut."

Uber is also making earnings guarantees for drivers in these cities, which include Austin, San Diego, and Miami. "We feel that it is important for drivers to have this kind of certainty and comfort going into a price cut," the company said.

In fall 2014, some Uber drivers in New York City protested previous rounds of Uber price cuts and said they hurt their earnings.

The blog post cites its Chicago market. There, Uber customers are paying less per ride, but drivers' earnings have increased.

"The upside for the rider is obvious, but also important is that with the increased demand, drivers’ income goes up as well," the blog post says. "More demand turns into significantly more efficiency for the driver, more trips for every hour, and more earnings for every hour on the road."

You can read the full announcement over on Uber's blog.

This post first appeared in Business Insider. 

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK