Solar Sister wants to light up rural Africa
Rugged, intuitive to use, affordable solar lamps that women can sell door-to-door change lives.
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In handling the finances, do you utilize mobile banking or other forms of banking?Skip to next paragraph
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Yes! In Uganda, 5 percent of people in rural Uganda have electricity but 80-85 percent have a phone. Not only do they have one phone but four phones for different calling plans and mobile carriers to get the cheapest rates. In fact, with solar energy, many women are able to charge the phones of their neighbors for 25 cents and provide a service. So, it’s another source of income.
And yes, we use mobile banking and SMSs to communicate with the entrepreneurs and streamline funds. It makes the operation much more efficient.
Have you had any default cases?
Yes, we’ve had women who have sampled it and decided it’s not for them so they’ve bought the lamps themselves that are in inventory or returned them to us and that’s alright. That’s not a problem. We understand.
What propelled you to focus on this particular issue – energy poverty?
My background was in energy so I was sensitized to the idea that energy is fundamental to development. My work experience was on a much bigger scale, though – developing large plants and big-scale economic development. But as I left that post, I knew that the same principles apply at the home level, the grass-roots.
I was really interested in microcredit and how it was giving access to financial services. But I saw that there was this same need on the energy side – access to energy in a way that they could do it at the grass-roots level. The will of government wasn’t there; waiting for the government to solve the rural energy problem was not the answer. We needed a solution that was closer at hand.
Solar is the most democratic – we all live under the sun. Energy is free and the equipment is a one-time cost. Compare that with cost of burning wood or kerosene, and [the] health issues involved. The cost is extremely high. That’s why I went with solar.
When you come back to the States, do you wonder why can’t we do some of these ideas on a more grass-roots level at home?
For those in Uganda, the cost of solar is much cheaper. They’re paying 20-30 percent of their income on energy already. We don’t pay that much. And if we were to put in solar equipment, it would require us to spend a bit more. So, we think of solar as a luxury, which makes it harder to implement here.
You’ve been in this startup mode for a year, any hiccups along the way?
We met this one lady who seemed like a great businesswoman, had a lot of potential, and we thought she’d make a great entrepreneur. But after the initial box of lamps she took from us, we never heard from her again. So, we got back in touch and asked her how the experience was. She told us that she’d sold the box and it was a wonderful opportunity. But why didn’t she ask for more lamps? Sh responded, that she thought it was just a one-time opportunity.
So, I found myself wondering how did we not convey this correctly that this is an ongoing business opportunity, not a one time thing?
Sometimes, such simple details make you realize flaws that you couldn’t have conceived because we just assumed that these ladies would come back to us when they wanted more inventory.
With these lessons in mind, what do you say to other budding social entrepreneurs?
Be committed and open to learning. That’s the key. Just stick with it and be open during the process of developing your idea/organization.
You’re working with Ashoka as a changemaker. How do you see this model as being scalable?
We’re partnering with women’s groups who have been working in the community for 10-20 years. By doing such partnerships, we’re able to use their foundation and their local knowledge. The biggest challenge in scaling is actually identifying funding partners, should it be a developing impact investor, philanthropic organization, or some other entity. So, what we need to do is really become the experts in our business. Women can sell a lot of items. Solar energy is one of them, and it’s one mode to economic freedom.