Indonesia's ojek drivers see profits in safety
Drivers for one motorcycle taxi company in Indonesia are making more money by offering riders helmets and a safer driving experience.
• A local, slice-of-life story from a Monitor correspondent.Skip to next paragraph
2011 Reflections: Suddenly, a new era in the Middle East
2011 Reflections: the end of a landmark year for Latin America
2011 Reflections: Africa rises, taking charge of its affairs
How the 'Year of the Protester' played out in Europe
In Prague, a tale of communism past
Subscribe Today to the Monitor
The ubiquitous motorcycle taxi, or ojek, is a necessity in this city of 9 million, where traffic crawls during rush hours. A new transport company called Go-Jek is taking things one step further with the stated mission of bettering the lives of its 230 drivers. “It’s about helping them earn more and creating a good, solid, reliable transportation system in Jakarta,” says Michaelangelo Moran, a Go-Jek cofounder.
In addition to transport, Go-Jek offers a courier service and shopping delivery. It trains its drivers in maintenance and safety and reduces its overhead costs by requiring them to have a cellphone, a motorbike, and a license before starting.
Go-Jek driver Kojun Tiknoto says the number of customers varies from day to day, but his overall income has improved. Users hail Go-Jek for providing helmets and insurance coverage to customers.