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Africa is becoming a test lab for mobile phone development

Lessons in innovation that Vodafone learns from its work in sub-Saharan Africa will be applied to its projects around the world.

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Since 2009, Vodafone has significantly increased its presence in Africa. Vodacom, Vodafone’s leading subsidiary, hired 4,082 additional employees in Africa, bringing the total to 6,833 (a 150 percent gain). As a whole, Vodafone employment in Ghana increased from 13,676 in 2009 to 21,064 in 2010. Vodafone’s Seek, Identify, and Support (SIS) program enables the company to quickly identify new opportunities in the African market. The SIS program allows employees to propose potential projects that will benefit the company, and local communities. Often times, the communities are the employees’ home villages.

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For Vodafone, sub-Saharan Africa is proving to be the testbed for R&D development that will transition to the rest of the world. Vodafone’s emerging “Africanized” technology is highly advanced, world-class stuff; unlike other existing technologies that have slowly trickled down into African markets.

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