Dimming hope for European auto giants
The industry seeks help, but analysts wonder if falling demand can be reversed before makers resort to deep job cuts.
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Similarly bleak pictures are reported in Italy, Spain, and Britain, but Hagen says that Europe's car industry is not on the same brink of collapse as Detroit's Big Three. Still, governments are considering measures like suspending certain excise duties and new car taxes to keep carmakers afloat.Skip to next paragraph
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Europe's carmakers have not been the only ones hit hard. Automotive suppliers have seen orders for seat belts, windows, gearshifts, and other parts dry up this year.
GKN Sinter Metals, for instance, recently put some of its German workforce on four-day workweeks and is expected to reduce salaries by 40 percent. French car-parts maker Faurecia closed a plant in the Czech Republic this year.
"In this crisis, [some suppliers] will go into red numbers, and next year they will have a problem financing those red numbers," says Ferdinand Dudenhoeffer, an industry expert at the University of Gelsenkirchen in Germany. "Any EU bailout should involve some liquidity for suppliers."
The stakes are particularly high in the Czech Republic, which is more dependent than most European countries on its car industry.
Auto production now accounts for 20 percent of the country's gross domestic product – compared with 5 percent across Europe – thanks to companies like Toyota and Hyundai, which have relocated production facilities to the country in recent years.
"In the Czech Republic, you basically have a single company [Skoda] that can create up to 8 percent of all Czech exports," says Vladimir Pikora, chief economist at Next Finance in Prague. "So, if you have cuts in production, there will be cuts in employment, especially among suppliers."
The prospects of cuts is especially tough news here in Mlada Boleslav, home to one of the continent's most unlikely business success stories. During the bleak days of Czech communism, Skoda was a favorite punch line. (Old joke: How do you double the value of a Skoda? Add gas.) But since becoming a wholly owned subsidiary of Germany's Volkswagen, Skoda has become one of the strongest brands in Europe's automotive industry, with $10.8 billion in annual sales, deliveries to 90 countries, and a production capacity per capita that outpaces most of its rivals.
In 1991, Skoda produced 180,000 cars. Last year, it produced 620,000. One member of every family here is said to work at the company's half-square-mile production plant.
But Mr. Cerny, of Skoda, denies there will be job cuts – for now. Instead, the company will continue to resort to scaled-back production.
"We are telling our workers that we need them, that we will overcome this crisis," he says.