Is Fiorina finished? Two big mistakes get Carly in trouble

Another way to answer the question would have been, something like, perhaps: "Yes."

Another misfire

That's one stumble.  But it went from bad to worse.  In the next interview she clarified the first remark by stating John McCain couldn't run a major company either.  And then added that Obama and Biden were equally unqualified.

Despite the fact that she seemed to be saying that it is helpful to have a business background to run a corporation, on a day when the economy was the total focus, these comments don't work.

Energizer bunny

How bad a gaffe was it?  Well, any substantial gaffe throws the message off for the day.  No matter what the campaign tries to get out, they can't because everyone is focused on the mistake.  As a result, it's a lost day and depending on many variables it can be two or three days or even a week.  It can turn into a possessed Energizer Bunny.

And for the campaigns stuck in the middle of it, they will try anything to get out of it.  Think of two very recent examples - one the McCain campaign had to deal with and one the Obama campaign wrestled with:

1.  The selection of vice presidential nominee Sarah Palin and if she was properly vetted.  McCain campaign staff became so fatigued by this question they finally just said "no more."  They announced they would no longer answer this question.  Of course it helped when Palin delivered her home-run speech at the convention.

2.   Obama discussing McCain being an agent of change.  Lampooning this Obama said, "you can put lipstick on a pig, but it's still a pig."  The McCain camp immediately charged Obama called Sarah Palin a pig because of her oft-told joke about pitbulls, lipstick, and hockey Moms.  This took days for the media to drop.

See ya

As for Fiorina, some say she's toast.  CNN is reporting she's done for the time being.

"Carly will now disappear," this source said. "Senator McCain was furious." Asked to define "disappear," this source said, adding that she would be off TV for a while – but remain at the Republican National Committee and keep her role as head of the party’s joint fundraising committee with the McCain campaign.

Fiorina was booked for several TV interviews over the next few days, including one on CNN. Those interviews have been canceled.

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