Battle for women's votes: 6 flash points

The uproar over the Obama campaign’s 'Life of Julia' Web infographic – which made #Julia big on Twitter – highlights just how fiercely both parties are fighting for the women’s vote. The economy is by far the most important issue in November for both sexes. But there are other areas with special significance to women. Here are the main flash points.

5. Family narrative

Obama’s life story is dominated by strong females – from his mother and grandmother to his wife, daughters, sister, and mother-in-law, who lives with them at the White House. The president jokes about how he and Bo the dog “go to the man cave” and “turn on ‘SportsCenter’ ” just to get away.

But the truth is that Obama’s extended female family is a political plus. And they will be central players in his reelection campaign, as he and the first lady seek to show women voters that he “gets it” about what many have gone through and what the next generation needs. 

“He is the son of a single mother who struggled to put herself through school and pay the bills,” Michelle Obama said May 5 in remarks introducing her husband. “That’s who he is.”

She also spoke of how his grandmother, who helped raise him, hit the glass ceiling in her job at a bank, as “men no more qualified than she was were promoted up the ladder.”

Romney, born to wealth, can’t compete with that narrative. And his wife, Ann, while scoring high in polls on likability, has also been caught in the “wealth trap” with a $990 shirt and two Cadillacs. Romney can, and has, talked about Ann’s struggles with health problems more commonly faced by women. But when talking about the challenges many women encounter in seeking educational opportunity and professional success, Romney has to go outside his own family’s experience.

Yet Romney has already shown he won’t hand an easy issue to Obama, when he said he supported legislation preventing the interest rate on federal student loans from doubling.

But Obama also has to be careful. Depending on how the explosive conservative reaction to “The Life of Julia” plays out, Obama may have to dial back the message that government is in our lives from cradle to grave.

5 of 6

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

You've read  of  free articles. Subscribe to continue.