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Obama about to launch his reelection campaign. It could cost $1 billion.

President Obama is expected to officially launch his 2012 presidential reelection campaign this week. The organization is forming up in Chicago, and it could spend as much as $1 billion.

By Staff writer / April 3, 2011

President Barack Obama at an event to promote clean energy vehicles Friday at a UPS facility in Landover, Md. He's expected to officially launch his 2012 reelection campaign this week.

Evan Vucci/AP


Is anybody surprised that Barack Obama will run for reelection next year? Of course not.

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For months, Republican presidential hopefuls have been angling toward challenging him next year, and he’s the man to beat. And given how well organized his campaign was in 2008 (not to mention the wake-up his 2010 midterm shellacking provided), you can be sure the last run in his political life will be just as efficient and even better financed.

The fact that Obama will make it official this week starts the clock ticking toward November 6, 2012 – a mere 583 days from now.

As soon as Monday, he’s expected to file papers with the Federal Election Commission for a campaign operation now forming in Chicago.

“Former West Wing staffer Jim Messina, Obama’s likely campaign manager, has been holding donor meetings around the country, and the president is scheduled to hold a series of fundraisers in New York and California over the next few weeks,” reports “The campaign is expected to raise $750 million to $1 billion.”

That would make his the most expensive campaign in US election history. And there’ll be more in the form of independent outfits of the type so successfully formed and operated by Karl Rove.

“Earlier in March, a Rove-advised group, Crossroads GPS, spent $750,000 in one-week for an anti-union national cable buy slamming Obama,” writes long-time Obama watcher Lynn Sweet, Washington bureau chief for the Chicago Sun-Times. “These early spots will be Obama hits masquerading as ‘issue’ ads, trying to soften up Obama while the many GOP presidential contenders fight it out in their primaries.”

“Because of the outside money threat, the Obama team, which discouraged independent spending for Obama in 2008, is open to it in 2012,” Sweet writes.

Becoming a campaigner on his own behalf finds Obama in a semi-comfortable position.


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