For Rush Limbaugh advertisers, backlash could hit hard in social media age
Rush Limbaugh advertisers, like most of the corporate world, need to carefully cultivate their image on social-media networks. That makes them more sensitive to social-media campaigns.
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The communications director for the Girl Scouts of Oregon and Southwest Washington also said in an e-mail to Politico: “Our decision to pull our advertising is due to the fact that current programming does not align with the Girl Scout mission. We were unaware at the time of purchase that our commercials would air during the program.”Skip to next paragraph
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Women’s voices have fueled the pushback. Author and activist Gloria Feldt also noted on Politico: “If Don Imus lost his job over his 'nappy headed ho' comment, then surely, as Rachel Larris at the Women's Media Center put it, Rush Limbaugh's latest insults to women are 'finally too much to bear.' ”
The depth and breadth of the reaction is something new for Limbaugh,” says Richard Goedkoop, professor of communication at La Salle University in Philadelphia. “It was never anything close to this when he criticized the NFL and Donovan McNabb, although he did lose his gig at 'Monday Night Football,' ” he notes via e-mail.
Limbaugh’s statements on the law student, Sandra Fluke, “have touched a nerve beyond some of his previous outrageous statements,” he says. Since most women have used birth control at some point in their lives, and men are also affected by these decisions, “this has led to a broader target of offended parties,” he says.
Limbaugh dismissed the controversy on his show Wednesday. “Everything is fine on the business side. Everything’s cool. There is not a thing to worry about.”
He also brushed aside the growing defection of advertisers, saying the double digit numbers are “out of 18,000. That’s like losing a couple of french fries in the container when it’s delivered to you in the drive thru. You don’t even notice it.”
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