From Willie Horton to windsurfing: Five top political attack ads
Political attacks ads: love 'em or hate 'em, but they’re here to stay, and this election year stands to be a watershed moment in their use. Here's a look at what are considered to be some of the most memorable and effective attack ads utilized over the years.
3. Windsurfing ad helps sink John Kerry
BACKGROUND: As with McGovern, Senator Kerry’s opponent – this time, the Bush campaign itself, rather than a third-party – sought to portray Kerry as a politician prone to changing positions. The image that Kerry hoped would burnish his credentials as an athletic, adventuresome sporting enthusiast was instead used to portray him as a “flip-flopper,” a label that stuck through his loss to President Bush.