Air Jordans: 'Sneakerheads' flock to grab retro kicks (VIDEO)
Air Jordans went on sale Friday and police were called out to control 'shop mobs' across the US – some using pepper spray to subdue crowds. Critics say Nike deliberately limited production in order to create a frenzy.
With nary a whisper of advertising, the debut of the Air Jordan XI, an exact replica of the original Air Jordan shoe released in 1996, just became the most raucous product release of 2011.Skip to next paragraph
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Upon its release Friday, “sneakerheads” – mostly young men who collect sometimes hundreds of pairs of sneakers, or “kicks” – converged on malls across the US, breaking down barriers, getting into brawls, and generally causing mayhem, all in hopes of landing a pair of the limited issue Air Jordans, which retail for $180.
“Everybody is trying to get these Jordans, it’s ridiculous out here,” a man who gave his name as Cardell told a local Fox affiliate after police were called to the Southcenter Mall in Tukwila, Wash., to restore order. News reports indicate that police had to use pepper spray to break up the shop mob.
The crush of sneaker fanatics surprised police, who made dozens of arrests as they encountered large crowds breaking into malls and scuffling over their place in line. At Stonecrest Mall in Atlanta, police arrested several shoppers after they broke through the mall doors before dawn on Friday. One woman was cited for leaving two young kids in the car while she shopped. Police also had to break up rowdy crowds and mall brawls in Louisville, Houston, San Antonio and Spokane.
Fueled by athletic stars like the former Chicago Bulls superstar Michael Jordan and the growth of the hip-hop industry, sneaker collecting began in the 1980s. But in recent years, sneaker collecting has branched into its own aesthetic, inspiring a museum, the Shoezeum, in San Diego, a college course at Carnegie Mellon University called “Sneakerology,” and dozens of sneakerhead websites devoted to shoes and even help collectors find rare issues.