Enter the no-spin zone of the deep: the BP live feed
The last thing BP wanted was images of the undersea oil plume in the Gulf shown to the world. Yet the live ‘spillcam’ of the Deepwater Horizon geyser may have tempered ill-will against BP.
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But it quickly became apparent that standard operating procedure does not apply to the runaway Macondo well. In frustration and even anger, the government last week distanced itself from BP at its press conferences, even while working shoulder-to-shoulder in the capping effort.Skip to next paragraph
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BP's chief, Tony Hayward, has also stumbled, having to apologize to the 11 families of the killed for saying, "I want my life back," for having to deal with the consequences of the spill.
"Instead of reassuring the public, critics say, Mr. Hayward has turned into a day-after-day reminder of BP’s public relations missteps in responding to the crisis," write Jad Mouawad and Clifford Krauss in the New York Times.
On Friday, BP replaced Hayward as the company's front man on the spill with company troubleshooter Robert Dudley, whose ultimate task will be to clean up BP's tarnished image.
"The question is, why does it take so long for intelligent people, well-educated and very bright, and not always greedy, to … use common sense," says Mr. Smith.
Enter the no-spin zone of the deep: the BP live feed.
It's talked about on late night shows, discussed on live-blogs, and searched for on Google by the millions.
Aside from the live feed serving as a symbol of a "bleeding America," as Syracuse University pop culture expert Robert Thompson puts it, the BP live feed of the plume also shows BP's remotely-operated submarines working, not talking, offering perhaps the boldest example yet of corporate transparency in the midst of a world-shaking industrial accident.