General Motors in hot pursuit of 'landfill-free' facilities
The auto giant aims to eliminate all waste at half its plants by 2010.
Flint and Lake Orion, Mich.
While even the greenest cars on the market today emit clouds of carbon dixoide, General Motors engineers are out to prove that making cars doesn't have to be a dirty business.Skip to next paragraph
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The American auto giant aims to convert half of its 181 facilities worldwide into "zero waste" operations by 2010. That means not a scrap of metal from those GM sites, or even a juice box from a worker's lunch pail, would end up in a landfill.
Sound impossibly ambitious? Consider that last month the company announced its ninth and 10th landfill-free plants. Several more have also reached the goal, say GM officials, but those announcements haven't been made yet.
The effort puts GM alongside a small but growing number of organizations to adopt a zero-waste agenda. Wal-Mart and even 70 percent of New Zealand's municipalities are working to eliminate all trash. Unlike environmental efforts that drag big business along kicking and screaming, the cost savings associated with zero-waste programs have given companies incentive to be at the forefront of the movement.
That's because adopting the zero-waste model offers many businesses quick returns on their investments – unlike switching to some other earth-friendly initiatives, such as solar power. Indeed, more than any initial financial cost, businesses need to invest "the time and effort to get over the hurdles to figure out what needs to be changed," says Mr. Liss.
As for GM, waste disposal was cheap for most of the firm's 100-year history.
"The focus in the past had been that the waste is part of the business," says Raymond Tessier, group director of environmental services for GM's worldwide facilities group.
But about 10 years ago, tighter restrictions on waste disposal – and the subsequent rising costs – began to challenge that mentality. "We started to look at it as, 'No, this is a resource, and if we can't use that resource in our manufacturing process then that's costing us money,' " says Mr. Tessier.
Since then, GM has sought ways to redesign its systems to cut waste – and it has the savings to show for it. Between 2002 and 2006, GM North America reported, it reduced total waste by 25 percent and saved 39 percent on waste-management expenses.
Moreover, factory conversions have cost GM little. It costs $20,000, an insignificant amount for the auto giant, to attain landfill-free status for a factory that has already slashed waste by 90 percent, which is 1 out 3 of GM plants worldwide, says Tessier. In some cases, the savings cover the costs of attaining zero-waste status, in effect costing GM nothing.