Somewhere Billy Mays is smiling.
For $30, fans can pick up a Weezer-branded Snuggie (Wuggie?) along with a copy of the band's new "Raditude" album. It's a match made in hipster marketing heaven.
Snuggies, mocked for their low-budget TV commercials, have enjoyed a surge of tongue-in-cheek popularity. There have been YouTube parody videos (one with more than seven million views), appearances on major TV shows, Snuggies with your favorite team logo, even Snuggie pub-crawls.
No stranger to odd cultural references, Weezer, whose 1994 eponymous album went triple platinum, once did a music video modeled after 70s TV show Happy Days. The Snuggie tie-in, frontman Rivers Cuomo told Rolling Stone, is completely above-board: "The people at Snuggie are doing it with us and promoting it with us. It’s a totally legit Snuggie." Expect them to sell a bundle.
And, in true recession-defying fashion, for the Snuggie connoisseur, there's the $50 zebra-print "Snuggie Safari." (We can't make this stuff up).