YouTube challenger: Facebook to pay videomakers on ‘suggested videos’ feed

Facebook announced a ‘suggested videos’ feed on Wednesday after launching a ‘recommended videos’ feature last month.

|
Dado Ruvic/REUTERS
A 3D plastic representation of the Facebook logo is seen in front of displayed logos of social networks in this illustration in Zenica, Bosnia and Herzegovina in this May 13, 2015 file photo.

Facebook’s 1.4 billion users may not necessarily turn to the site for its videos, but the social network is looking to change that.

After launching a ‘recommended videos’ feature last month, similar to that of YouTube, the site announced a "Suggested Videos" feed on Wednesday, Recode reported. Once a user watches a video in their news feed, Facebook will redirect that person to a personalized video feed where they can find other clips they may be interested in.

The feature will also include ads between curated videos from major media companies, similar to television commercials, according to The Wall Street Journal. Its advertising revenue model could make the Facebook feed a highly coveted platform for video creators and advertisers alike.

When users watch videos with featured ads, 55 percent of the revenue will go to the video creator, while Facebook will keep the remaining 45 percent. Videos that keep people watching for longer will earn a greater share of the revenue from these ads, the BBC reported.

The move signals that Facebook is dedicated to pushing more video content on its users. “There are use cases when someone wants to go into a video consumption experience,” Dan Rose, Facebook vice president of partnerships, told The Wall Street Journal. “Scrolling through your news feed is not the most efficient way of doing that.”

Experts say the new feed poses a threat to video giant YouTube. "Facebook is aggressively moving into the video space," Eleni Marouli, advertising analyst at IHS consultancy, told the BBC. "In December 2014, Facebook surpassed YouTube in views for the first time, and we predict YouTube will lose share from next year onwards."

Facebook’s ad revenue is akin to that of YouTube, but it offers less financial incentive for video creators. The site will divide creators' share of ad revenue among all the videos that appear next to an ad, depending on how long users watch each video, The Wall Street Journal reported. “So if they spent one minute on a few NBA videos and two minutes in a couple videos from Funny or Die, we would take that 55% of the revenue we’re sharing, we would give a third of it to the NBA and two-thirds of it to Funny or Die,” Mr. Rose said.

Yet Robert Kyncl, head of content and business operations at YouTube, says he’s isn’t worried about Facebook’s latest venture. In an interview with the Financial Times, he said the online video market was growing so fast that “it will be a decade before we bump into each other.”

“Before it was just us and TV,” he said.

Facebook’s plan to boost its video content doesn’t come as a surprise. The company bought video tech startup QuickFire Networks in January, according to Silicon Angle. The startup designs technology that can process and transcode video efficiently to develop video frameworks that can quickly load high quality media.

The ‘Suggested Videos’ feed will hit iOS in coming weeks, before it reaches the web and Android smartphones in fall.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to YouTube challenger: Facebook to pay videomakers on ‘suggested videos’ feed
Read this article in
https://www.csmonitor.com/Technology/2015/0702/YouTube-challenger-Facebook-to-pay-videomakers-on-suggested-videos-feed
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe