You’re buying from Apple anyway; why not trade in your old phone to them as well? Apple rolled out a trade-in program in August (likely in anticipation of the iPhone announcement) where customers can bring in their old (but not water-damaged) phone and receive a gift card in return (which can only be used toward a new iPhone). Customers can expect to get back $120 to $250 toward a new phone, which is a major discount off contracted or non-contracted phones. Android users are out of luck of course, as the Apple stores will only accept old iPhones.
Level of ease: Easy – as long as you're an iPhone user who wants the new iPhone and not another gadget from the Apple store.
Estimated trade-in value: $120 to $250