Apple rolls out iTunes 10, new iPod Nano, and Apple TV

4. New social network, Ping

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    At the Sept. 1 Apple announcement, Steve Jobs reveals Ping, a new social network for music.
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Ping is today's most unexpected Apple announcement. The social network will come baked into iTunes 10 and allow users to connect with friends and musicians. Apple describes the service as a music discovery program. "Follow" people to discover what they're listening to, watch their favorite music videos, find custom top-ten lists, suggest songs to others, and learn when musicians will tour in your area. Ping is free, but Apple hopes all this sharing will lead to a bunch of new 99-cent sales.

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