LEGO Taj Mahal sales skyrocket after soccer star David Beckham builds one
LEGO Taj Mahal sales increased 633 percent after David Beckham gave it an endorsement.
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In an appearance on the Johnathan Ross show on July 16, Beckham said that he spent his spare time in Italy while on loan to AC Milan constructing a replica of the famed 17th century mausoleum. He told the chat host that, were he not a soccer player, he would like to be a professional LEGO builder.
As for the LEGO Taj, it is available only online, with a price tag of $300. According to LEGO, the set is the company's biggest, with 5,922-pieces. It measures 20 inches wide and is 16 inches tall.
As strong as the sales of the Taj may be – LEGO didn't say how many it sets actually sold – it probably has a long way to go before becoming the bestselling set of all time. That would be the Mindstorms Robotics Invention System, which has sold more than 1 million sets globally.