Business One couple's rationale for getting into the market

How the Chessers of Des Moines, Iowa, who exited the market in the downturn of 2008 and reentered in 2010, have changed their approach to investing. 

When the stock market started its downward spiral in 2008, John and Lori Chesser balked at risking any more money. Longtime active investors, they had dodged the dot-com bust of the early 2000s by avoiding Internet-related stocks altogether. "In 2008, everybody got killed," says Mr. Chesser.