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Business Brooklyn Nets launch new logo. Reactions mixed (+video)

The Brooklyn Nets have released a new logo, designed by rapper and co-owner Jay-Z. Love it or hate it, it won't really catch on until the Brooklyn Nets start winning more basketball games.

Seth Wenig/AP

The newly relocated Brooklyn Nets went one step further in their franchise transformation Monday, releasing a new logo that’s a complete do-over of the red, white, and blue threads of the team’s days in New Jersey.

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