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Cover Story New breed of ranchers shapes a sustainable West

These green cowboys try to marry good stewardship of the land with making money. 

Ann Hermes/Staff

Zachary Jones is a saddle-hardened fifth-generation rancher even though, on the surface, he may not look like one. As he threads his pickup truck through the back pasture of a quintessential Western expanse – one carpeted in flaxen-colored grass in the shadow of Montana's Crazy Mountains – he bears little resemblance to the stereotype of the Stetson-wearing cowboy. No pointed boots or spurs. No denim. No bandanna. Not even a rifle mounted in the vehicle's back window.

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