Innovation The battle for standalone HBO GO

TakeMyMoneyHBO.com creator Jake Caputo wants access to HBO GO without a cable subscription. Why he says it's a battle worth fighting – and why he may never win.

Mario Anzuoni/Reuters

When the premium cable channel HBO created its own online, on-demand service, subscribers rejoiced. The two-year-old HBO GO gives current customers unlimited access to all of HBO's original programming (including the complete series of "Sex and the City" and "The Sopranos"), documentaries, and movies – all free of charge.