Take your profile with you online
A common complaint about the Internet is that the typical user has to maintain multiple personal profiles on multiple sites, ranging from Facebook to Last FM. Enter mEgo, a personalized portable profile that travels online with you across social networks. The mEgo.com body-shaped widget, which resembles a high-tech baseball card on your screen, stores all your profile information and is interactive.Skip to next paragraph
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Click on the avatar’s hand, for example, to access an Amazon wish list. Mouse over the heart to learn essential details about someone. Peer into the eyes to access a Netflix queue or YouTube favorites. It’s also possible to leave messages for the person – on their animated person. (Users can opt for a photo instead of an avatar.)
Currently growing at 2,000 new adopters each day, mEgo hopes to use personal data for targeted advertising – with a do-gooder twist. “If somebody has a widget that gets thousands and thousands of widget views and we’re advertising on that widget, that person is going to be generating X dollars for us,” says Julia Johnson, one of the company’s founders.
“So, of that X dollars, we will give a portion of those dollars to a nonprofit. [We want] to allow users to determine which not-for-profit they want their portion of revenues to go toward.”