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Apple introduces two new iPads, new Macs

The iPad Mini is about half the size of the regular iPad, and starts at $329.

By Michael LiedtkeAP Technology Writer / October 23, 2012

Apple CEO Tim Cook speaks during an event to announce new products in San Jose, Calif., Tuesday.

Marcio Jose Sanchez/AP

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San Jose, Calif.

Apple introduced a smaller iPad, as expected, but also updated its full-sized one. It also unveiled new Mac computers, including a 13-inch version of a MacBook Pro with sharper, "Retina" display.

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With a screen measuring 7.9 inches on the diagonal, the iPad Mini is about half the size of the regular iPad. It's slightly larger than the 7-inch tablets from Amazon.com Inc. and Google Inc. The regular iPad is 9.7 inches.

Apple has sold more than 100 million iPads since their debut in April 2010. Although Apple dominates the worldwide tablet market with 70 percent of shipments in the second quarter, according to IHS iSuppli, Amazon and Google have been able to make in-roads with the smaller alternatives. A smaller iPad from Apple Inc. could help the company cement its dominance.

The event at the California Theatre comes a few days before Microsoft Corp. starts selling a new version of its Windows operating system, one designed to work well on both traditional computers and tablets. Microsoft is also releasing its own tablet, the Surface, on Friday. It will be slightly larger than the full-sized iPad.

Here's a running account of Apple's event. All times are PDT. Presenters include Apple CEO Tim Cook and Philip Schiller, the senior vice president for worldwide marketing.

___

10 a.m.

The event opens with Cook appearing on stage. "We have some fond memories here, and we're going to create a few more today," he told the audience.

___

10:15 a.m.

Cook began the presentation with a customary update on past products.

Cook talked about the success of the iPhone 5 and the new iPod Touch, both released last month. He said there have been 3 million iPod Touches sold.

He also talked about an upgrade to Apple's software for mobile devices, iOS 6. He said there were now 200 million devices running iOS 6.

He said the app store had more than 700,000 apps, including 275,000 for the iPad. Customers have downloaded more than 35 billion apps, he said.

He touted an e-book app called iBooks and announced a new version with a new reading option: continuous scrolling. With that, you keep scrolling down the screen rather than flip pages to keep reading. You can also tap on a quote to share instantly on Facebook or Twitter.

___

10:20 a.m.

After touting growth in Mac computers at a time when sales of Windows-based machines are slowing, Apple introduced a new MacBook. In June, Apple introduced a MacBook Pro that is about as thin as its already-slim MacBook Air, but with a sharper display. That model had a 15.4-inch screen.

At Tuesday's event, Schiller unveiled a smaller version, with a screen of 13.3 inches. He noted that the 13.3-inch MacBook Pro that Apple already makes has been the company's top-selling laptop. The new version adds the sharper display and is thinner and lighter than the regular MacBook Pro.

"In typical Apple fashion, we are going to take our best product and introduce something better and much cooler," he said.

The starting price is $1,699.

___

10:25 a.m.

Schiller teased audience by talking about the Mac Mini, not an iPad Mini.

"You knew there would be something called 'mini' in this presentation," he said to laughter.

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