Skip to: Content
Skip to: Site Navigation
Skip to: Search


Horizons

Betaworks buys social news site Digg, or what's left of it

Digg, one of the first social media sites, was bought on Thursday by development firm Betaworks for $500,000 – a fraction of its value in the late 2000s. Betaworks has a plan to "take Digg back to its startup roots."

By / July 13, 2012

Tech development firm Betaworks bought social news site Digg on Thursday for $500,000. Here, Digg's announcement of the acquisition is shown on a laptop.

Jeff Ward-Bailey

Enlarge

In its heyday, social news site Digg raised $45 million from Silicon Valley investors. On Thursday, it was bought by New York development firm Betaworks for $500,000. What happened?

Skip to next paragraph

Writer

Jeff began writing for the Monitor's Horizons blog in 2011, covering product news and rumors, innovations from companies like Apple and Google, and developments in tech policy.

Recent posts

The short answer is that Digg's fortunes have been waning for more than two years. The company got in on social media early – it was one of the first "social news" sites, allowing users to submit stories and links from around the Internet and letting other users vote these links up to prominence or down into obscurity. In 2008, the site had 30 million monthly visitors, but its fortunes began to fall in 2010 as other social media companies such as Facebook and Twitter rose. It also faced competition from Reddit, a similar social news site that began drawing more monthly visitors last December. Digg currently has about 7 million visitors a month.

The deal highlights how far Digg has fallen: in 2008 the company was reportedly working on a deal to sell itself to Google for $200 million, although it never went through. And the announcement of the Betaworks acquisition had just 162 "Diggs" nine hours after it was posted -- a few years ago, such a story probably would have gotten thousands by this point.

But for its half-million investment, Betaworks is still getting a well-known brand and a not-insignificant monthly audience. Betaworks plans to work Digg into its News.me service, which creates personalized daily e-mail newsletters by collecting news articles that are being shared by a user's Facebook and Twitter contacts. The company says it wants to make Digg "back into a startup," with an emphasis on "low budget, small team, fast [update] cycles." And Matt Williams, Digg's Chief Executive, promised that Betaworks would soon unveil "a new cloud-based version" of the service.

The deal doesn't include any of Digg's employees -- the entire site will be managed by the 10-person News.me team and John Borthwick, the founder of Betaworks, will become Digg's new CEO. There are fewer than 15 Digg employees remaining, anyway: the bulk of the engineering team was hired in May by Social Code, a subsidiary of the Washington Post. Joseph Walker and Spencer E. Ante at the Wall Street Journal report that Matt Williams has been hired by Andreessen Horowitz, a venture capital firm, as the entrepreneur-in-residence.

Are you, or were you, a Digg user? Do you think Betaworks can return the company to prominence? Share your thoughts in the comments section below.

For more tech news, follow us on Twitter @venturenaut.

Permissions

Read Comments

View reader comments | Comment on this story

  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer

 

Doing Good

 

What happens when ordinary people decide to pay it forward? Extraordinary change...

Endeavor Global, cofounded by Linda Rottenberg (here at the nonprofit’s headquarters in New York), helps entrepreneurs in emerging markets.

Linda Rottenberg helps people pursue dreams – and create thousands of jobs

She's chief executive of Endeavor Global, a nonprofit group that gives a leg up to budding entrepreneurs.

 
 
Become a fan! Follow us! Google+ YouTube See our feeds!