Skip to: Content
Skip to: Site Navigation
Skip to: Search

Candy Crush Saga maker considers going public. Good idea?

Candy Crush Saga, the popular mobile game, could launch its toward an IPO. But as Zynga can attest, the risks are plenty. 

By Matthew Shaer / June 20, 2013

A screenshot from Candy Crush Saga. New research found that .15 percent of mobile gamers contribute to 50 percent of all in-app purchases.

Enlarge, the software developer behind the hit game Candy Crush Saga, is preparing for an initial public offering, according to a new article in Bloomberg BusinessWeek. 

Skip to next paragraph

Bloomberg reports that King, a multinational company with offices in Europe and the US, is working with JPMorgan Chase & Co., Credit Suisse Group, and Bank of America on the IPO, the timing and size of which has not yet been decided.

The banks declined to comment to Bloomberg, but in a statement to the Wall Street Journal, a spokesman for King acknowledged that the company was mulling the possibility.

"King’s success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public," the spokesman said. "However, while it’s an option for the future, we would not comment on when we could consider making such a decision."

Candy Crush Saga works a lot like the popular tile-matching game Bejeweled. Players slot candies – including jelly beans, lozenges, and lemon drops – into rows, and rack up points accordingly. As of last month, Candy Crush Saga was reportedly the most popular online game in the world, with approximately 15 million users playing at least once a day. 

Still, the risks for King – also known as Ltd. – and investors are sizable. Zynga, the online gaming giant that went public in 2011, with an amazing amount of fanfare and amid a lot of high expectations, recently laid off 520 people, or 18 percent of its workforce. 

"None of us ever expected to face a day like today, especially when so much of our culture has been about growth," Zynga CEO Mark Pincus said in a message to employees at the time. "But I think we all know this is necessary to move forward." 

For more tech news, follow us on Twitter @venturenaut.


  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer


Doing Good


What happens when ordinary people decide to pay it forward? Extraordinary change...

Endeavor Global, cofounded by Linda Rottenberg (here at the nonprofit’s headquarters in New York), helps entrepreneurs in emerging markets.

Linda Rottenberg helps people pursue dreams – and create thousands of jobs

She's chief executive of Endeavor Global, a nonprofit group that gives a leg up to budding entrepreneurs.

Become a fan! Follow us! Google+ YouTube See our feeds!