Skip to: Content
Skip to: Site Navigation
Skip to: Search

Twitter, ditched by Instagram, launches photo filters of its own

The war between Twitter and Instagram heats up. 

By Matthew Shaer / December 11, 2012

Earlier this week, Instagram dropped support for "Twitter cards," a design feature that allowed users to embed multimedia content into their tweets.

Skip to next paragraph

The result: Instagram photos embedded on Twitter looked pretty weird. 

Now Twitter has launched a photo filter platform of its own, which it said would facilitate photo-sharing.

Photo-sharing and photo-filtering, of course, are Instagram's home turf. "Starting today, you’ll be able to edit and refine your photos, right from Twitter," Twitter's Coleen Baik wrote in a post on the company blog. "The latest versions of Twitter for iPhone and Twitter for Android introduce a few new ways to enhance the images you tweet." 

To summarize: Instagram slapped Twitter in the face, and Twitter said, "No problem, we don't need you anyway, buddy." 

We haven't tested out the Twitter filters, so we don't know how they stack up to Instagram's, but as Daniel Terdiman of CNET has noted, it's not impossible to imagine Twitter winning this particular battle. 

"Twitter has launched a very credible challenge to the crown," Terdiman writes. "To be sure, Instagram has a massive lead, and a very passionate community. But Twitter has a nine-figure user base, and now that it is offering filters -- albeit just eight, while Instagram has 18 free filters -- it can begin to chip away at its competitor's lead." 

In related news – hat tip to the Guardian – Twitter co-founder Biz Stone yesterday tweeted out a shot at Kevin Systrom, the CEO of Instagram. 

"Bummer my Instagram photo didn't show up on Twitter (Systrom Failure?)," Stone wrote. 

For more tech news, follow us on Twitter @venturenaut.


  • Weekly review of global news and ideas
  • Balanced, insightful and trustworthy
  • Subscribe in print or digital

Special Offer


Editors' picks

Doing Good


What happens when ordinary people decide to pay it forward? Extraordinary change...

Danny Bent poses at the starting line of the Boston Marathon in Hopkinton, Mass.

After the Boston Marathon bombings, Danny Bent took on a cross-country challenge

The athlete-adventurer co-founded a relay run called One Run for Boston that started in Los Angeles and ended at the marathon finish line to raise funds for victims.

Become a fan! Follow us! Google+ YouTube See our feeds!