Make #GivingTuesday a US tradition like Black Friday and Cyber Monday
The holiday season starts with one day to give thanks followed by two days (Black Friday and Cyber Monday) for bargain hunting. Today, nonprofits, businesses, and individuals are coming together to launch #GivingTuesday – a day to celebrate the great American tradition of giving.
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Central to #GivingTuesday is the fact that it is an open platform – anyone can participate. All we ask is that you find a way to give back that works for you, whether it’s donating to a favorite charity, volunteering in the community, or raising awareness for a cause you care about by writing a blog post or a tweet.Skip to next paragraph
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One #GivingTuesday partner, Simon Property Group (known for its malls around the country), will collect donations at its properties to benefit the American Red Cross and a youth foundation. Discover Card will offer a 2 percent match to donations to the national chapters of its charitable partners, among other actions. And World Food Program USA will launch an online and mobile campaign called #ABetterGift to encourage Americans to give a gift that lasts this holiday season.
There are also small businesses planning to donate a portion of their proceeds to local causes, organizations whose employees will spend the day volunteering, and nonprofits that will launch special fundraising campaigns for their programs. We’ve also partnered with charity rating organizations to provide advice and to help participants find organizations and causes to support.
The variety and scope of activities that have been planned around #GivingTuesday give the movement its power. #GivingTuesday is engaging people around the country, largely through social media. Today, individual acts of giving have the potential to add up to big collective change and a renewed, shared sense of charitable purpose this holiday season and beyond.
President John F. Kennedy once said, “I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit.” This holiday season, the most meaningful gift we can give our children, loved ones, friends, and neighbors is the commitment to work together to build a better world. That’s a giving worth celebrating.
Kathy Calvin is the chief executive officer of the United Nations Foundation. Sol Adler is the executive director of 92nd Street Y.