Top 5 myths about starting a business

By , Contributor

3. If you build it, they will come

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    Have a better mousetrap? Great! Now, find a way to promote it.
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Many budding entrepreneurs think that if they build a great product or service that customers will flock to it. But an entrepreneurial venture doesn't come with a built-in Hollywood ending. Particularly in today’s environment, every product or service needs to compete mightily for mind share. Yes, you need a great product. But you need even better marketing.

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