Top 5 myths about starting a business

3. If you build it, they will come

  • close
    Have a better mousetrap? Great! Now, find a way to promote it.
    View Caption
  • About video ads
    View Caption
of

Many budding entrepreneurs think that if they build a great product or service that customers will flock to it. But an entrepreneurial venture doesn't come with a built-in Hollywood ending. Particularly in today’s environment, every product or service needs to compete mightily for mind share. Yes, you need a great product. But you need even better marketing.

3 of 5

Read Comments

View reader comments | Comment on this story

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK