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Top 5 myths about starting a business

- Dave LavinskyContributor

Have a better mousetrap? Great! Now, find a way to promote it. (Jake Turcotte/The Christian Science Monitor)

3. If you build it, they will come

Many budding entrepreneurs think that if they build a great product or service that customers will flock to it. But an entrepreneurial venture doesn't come with a built-in Hollywood ending. Particularly in today’s environment, every product or service needs to compete mightily for mind share. Yes, you need a great product. But you need even better marketing.


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