Subscribe

Audi A8 variant being considered to compete with Mercedes-Maybach S-Class: report

Audi technical chief Stefan Knirsch spoke in a recent interveiw about how the next-generation A8 could evolve, and the executive suggested that a longer-wheelbase variant could become a reality.

  • close
    A worker fixes a car emblem as she assembles Audi A8 models at their plant in Neckarsulm near Heilbronn in Germany.
    Michael Dalder/Reuters/File
    View Caption
  • About video ads
    View Caption
of

Audi might be looking to build a higher-end variant of its next A8 to square off against the Mercedes-Maybach S-Class, if a new report proves accurate. 

Auto Express spoke with Audi technical chief Stefan Knirsch about how the next-generation A8 could evolve, and the executive suggested that a longer-wheelbase variant could become a reality. Such a model would likely be designed with Chinese tastes in mind, since Audi does well in that Asian market. Additionally, Middle Eastern buyers tend to favor longer cars and Audi is looking to grow in that market.

“The success of the extra-long version of the S-Class has got us wondering about whether there could be a business case for that in the future," he told the British publication.

Mercedes recently revived, for the second time, the Maybach label, this time not as a brand itself but as a range-topping model based on the company's current S-Class. The Maybach no longer features unique styling, instead serving as a thoroughly luxo-laden variant of the S-Class. 

Audi has already created an A8 with an extra long-wheelbase, but the automaker has said that one-off was made specifically for the King of Norway and doesn't indicate any plans for a regular production variant. 

The current A8, which is growing a little long in the tooth up against the more recently redesigned BMW 7-Series and S-Class, is set for a full redesign soon.

The Christian Science Monitor has assembled a diverse group of the best auto bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here. To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link in the blog description box above.

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK