Previous
Anthony Davis, the presumed first overall pick of the 2012 NBA Draft, has trademarked his famed unibrow and phrases like "Fear the brow" and "raise the brow." 2012 has been a big year for sports trademarks. Here are 5 of the best.
New York Knicks' Jeremy Lin, owner of the term "Linsanity," dribbles the ball as Miami Heat's Norris Cole defends during their NBA basketball game in Miami in this February 2012 file photo. (Andrew Innerarity/Reuters/File)
3. "Linsanity" - Jeremy Lin
Jeremy Lin and his marketing team laid official claim to "Linsanity" a mere five games into the point guard’s improbable run with the New York Knicks, according to The New York Times. It was fast, but he wasn’t the first. All manner of “Linsanity” merchandise, from t-shirts to coffee mugs, started cropping up within a week of the point guard's explosion onto the NBA scene, and at least five other parties filed “Linsanity” trademark requests around the same time. Lin, the first Asian-American to play in the NBA, also has “Linsanity” trademark requests pending in China, Taiwan, and Hong Kong, where he is enormously popular.
These comments are not screened before publication. Constructive debate about the above story is welcome, but personal attacks are not. Please do not post comments that are commercial in nature or that violate any copyright[s]. Comments that we regard as obscene, defamatory, or intended to incite violence will be removed. If you find a comment offensive, you may flag it.