Most people probably have no clue what Electronic Data Systems (EDS) does (data-processing management. Nor do they remember that the company (now HP Enterprise Services) is responsible for one of the greatest Super Bowl ads ever made. But they probably remember the ad itself. Grizzled cowboys wax poetic about the rough world of cat herding to the strains of a sweeping Ol' West-style score. They sit around a campfire, rolling up balls of yarn, going over their clothes with lint rollers, and proudly displaying the kitty scratches they got along the way. Cats, in general, are funny; an aerial shot of hordes of cats being herded across a prairie river is iconic.