Here’s a keyword-hitting formula: Use synonyms. Look carefully at the words used in an employer’s job description, then come up with related words that describe your duties and skills in a previous position, suggests employment website Monster.com. This will heighten search-engine hits.
Putting the same words in a job posting on your résumé doesn’t hurt either, says Mary Ellen Liseno, assistant director for career planning at the University of Massachusetts at Amherst. “Using identical words that are in the job description tied in with your own experience is one of the best ways” to attract an employer’s attention.