Subscribe

Cider Monday returns to bookstores this December

Last year, various independent bookstores celebrated Cider Monday as a fun twist on the online retailing bonanza Cyber Monday. This year, some bookstores say they'll be bringing it back.

  • close
    Workers harvest apples at Samascott Orchards in Kinderhook, N.Y.
    Mike Groll/AP
    View Caption
  • About video ads
    View Caption
of

If you’re actually outdoors on what is known as “Cyber Monday” – the Monday after Thanksgiving weekend when many online retailers offer tempting deals – and are looking for a beverage to warm you up, you might want to try ducking into an independent bookstore.

Dec. 1 will feature the return of “Cider Monday,” which was celebrated last year at various independent businesses, including bookstores. Participating shops offer free cups of the apple beverage to shoppers. According to industry newsletter Shelf Awareness, New Hampshire bookstores Toadstool Bookshops was the origin of the idea. There are Toadstool locations in Peterborough, Keene, and Milford.

“Cider Monday is a direct and delicious assault on the Monday after Thanksgiving known as the infamous Cyber Monday,” Toadstool staff wrote on their site this year. “It’s simple, be in your store that Monday to greet everyone with some cider and a heartfelt thanks for shopping locally.”

Recommended: 15 funny lines from 'Weird Things Customers Say in Bookstores'

Last year, as we reported, bookstores from all over New England joined in. This year, Phoenix Books of Essex Junction, Vt. has created a Facebook event for Cider Monday this year, as has Waterbury, Vt.’s Bridgeside Books. We’ll see what other stores celebrate this year.

About these ads
Sponsored Content by LockerDome
 
 
Make a Difference
Inspired? Here are some ways to make a difference on this issue.
FREE Newsletters
Get the Monitor stories you care about delivered to your inbox.
 

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK