"William and Kate" books rush to press
"William and Kate" are magic names in publishing as a slew of insta-books rush to press, chronicling the love story of Britain's Prince William and his fiancée Kate Middleton.
Insta-books like "William and Kate" are becoming increasingly popular as publishers race to cover current events much the same way newspapers and news weeklies do.
“Newspapers and magazines have been doing it for centuries,” Ms. Valentine said. “But if book publishers are going to remain relevant we have to be able to respond in the same way, and give consumers what they want when they want it.”
Speeded by technology and content that is largely pre-written, insta-books are sent to the printers hours or days after a major event takes place. Designated writers usually write most of the text in advance (say, a biography of Oprah), then turn out the final chapter as soon as the subject is in the spotlight (say, she decides to run for public office). They hit the shelves while the news is still top of mind and readers are champing for more.
Mr. Clench had written most of "William and Kate: A Royal Love Story" in advance, then cranked out the final 4,000 words in 48 hours before the book was rushed to the printers.
"William and Kate: A Royal Love Story" is due to be published in the US on Dec. 17, just in time for holiday shopping. It’s chock full of photos by Arthur Edwards, The Sun’s longtime royal photographer, as well as gems like William’s and Kate’s nicknames for one another (Big Willie and Babykins, respectively).
Of course, it’s just the first in a slew of books about the biggest royal love story since Diana and Charles wed, that publishers are racing to release before the April 29 wedding.
And biographer Andrew Morton, who wrote "Diana: Her True Story" in 1992, will be releasing his anticipated book within days of the royal wedding.
Of course, William and Kate will be old news soon. Time to get moving on "Harry and ______: The Other Royal Engagement."
Husna Haq is a Monitor contributor.