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12 books Seth Godin thinks you should read

Nonprofit group TED asks some of the world's most fascinating thinkers to share both ideas and reading lists. Here's a list of the 12 books recommended by entrepreneur and marketing guru Seth Godin.

- Monitor staff

1. "Syrup," by Maxx Barry

This story of a young entrepreneur with an idea for a better soda pop turns into a scathing satire of corporate excess and marketing gone mad.

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