Nonprofit group TED asks some of the world's most fascinating thinkers to share both ideas and reading lists. Here's a list of the 12 books recommended by entrepreneur and marketing guru Seth Godin.
This story of a young entrepreneur with an idea for a better soda pop turns into a scathing satire of corporate excess and marketing gone mad.
9 books Bill Gates thinks you should read
These comments are not screened before publication. Constructive debate about the above story is welcome, but personal attacks are not. Please do not post comments that are commercial in nature or that violate any copyright[s]. Comments that we regard as obscene, defamatory, or intended to incite violence will be removed. If you find a comment offensive, you may flag it.