All articles from Dr. Jeffrey R. Cornwall
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The Entrepreneurial Mind 'Creative opportunism': How entrepreneurs build the economy
The vast majority of entrepreneurs engage in 'creative opportunism,' Cornwall writes. Change creates numerous opportunities for entrepreneurs to fill small gaps or find little niches in the market.
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The Entrepreneurial Mind Entering the market? Business model trumps business plan.
We should really use the business model to guide our launch and early development of the venture, Cornwall writes. It is a tool that makes change and updating simple and highly effective.
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The Entrepreneurial Mind What's your 'elevator pitch'?
You never know when you might run across a potential investor or customer, Cornwall writes. So you always need to be prepared to give a clear and concise pitch of your business.
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The Entrepreneurial Mind Want to be a successful entrepreneur? Look for mentors.
Every entrepreneur benefits by getting help from battle-scarred industry insiders, Cornwall writes, and mentors can get intrinsic and financial rewards from guiding young entrepreneurs.
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The Entrepreneurial Mind More debt is not the answer to small business troubles
Washington tells us that if only we could make more debt available to small businesses they would be able to export more products outside the US, Cornwall writes. But most surveys of small business owners tell us that the weak economy and sluggish sales are their biggest problems, and not the availability of debt.
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The Entrepreneurial Mind Paying the bills with a small business
Finding a market niche is not always enough to build a sustainable business, Cornwall writes. Adjustments in the business model are often necessary to be able to grow a business to the point that it can provide a consistent paycheck.
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The Entrepreneurial Mind The key to growing a business? Moderation.
The road to business growth can be both narrow and treacherous, Cornwall writes. There is not a lot of room for error, and when you make a mistake it can lead to serious consequences for the business.
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The Entrepreneurial Mind Finding the right customers for your small business
Meeting a wide array of customers is manageable while a business is small, Cornwall writes, but, as it grows, it becomes impossible to be “everything for everybody.”
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The Entrepreneurial Mind Why US entrepreneurs tend not to think globally
American small-business owners face many barriers in seeking customers from other countries, Cornwall writes.
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The Entrepreneurial Mind When starting a business, what really matters?
Character, culture, and family are key to a successful career as an entrepreneur, Cornwall writes.
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The Entrepreneurial Mind Just because nobody is doing it is not a reason to start a business
Just because nobody has started a particular type of business is by no means an indication that the market needs that type of business, Cornwall writes.
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The Entrepreneurial Mind A business plan? Start-ups need something else.
A business plan is great once entrepreneurs have tested the market and know what they're going to sell. But for starters, they really need to model their business.
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The Entrepreneurial Mind Small business vs. big business: The divide widens
At the national level, the natural tensions that exist between small businesses and larger corporations has been heightened significantly since the election, Cornwall writes.
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The Entrepreneurial Mind 4 tips for small business owners in a weak economy
Small business owners are uncertain about the future of the economy, Cornwall writes, but there's opportunity even in a bad economy.
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The Entrepreneurial Mind Making strong business partnerships
Dysfunctional partnerships are a major source of business failure, Dr. Cornwall writes, whether it is the result of open conflict or because a partner has lost heart.
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The Entrepreneurial Mind Beware of misdirection in debate on taxes
No tax increase on the super-rich will even put a small dent in the US tax shortfall, Dr. Cornwall writes.
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The Entrepreneurial Mind Budgeting for entrepreneurs
While setting budgets may seem like a relatively simple process, it can profoundly impact on the culture of an entrepreneurial firm, Dr. Cornwall writes.
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The Entrepreneurial Mind The future of small businesses in Obama's second term
With Obama's reelection, entrepreneurs can expect higher taxes, inflation and increased regulation, Cornwall writes.
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Donald Marron The entrepreneur as prospector
Entrepreneurs have one fundamental goal – to find an unmet need in the market, Dr. Cornwall writes.
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The Entrepreneurial Mind For small business owners, the recession continues
Cornwall lists several key elements needed for small businesses to get back on track.
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