Skip to: Content
Skip to: Site Navigation
Skip to: Search

People turn to consultants to help name their kids

Britney and Tiffany are out. Celtic names, like Logan, are in.

By Jacqui GoddardCorrespondent of The Christian Science Monitor / November 23, 2007


He could have been an Ethelwulf, Ocumwhowurst, Hildebrand, or Xiuhcoatl. Or maybe we should call him Powder, Ruff, Mystery, or Money. The book of 100,001 "best baby names" that we had spent so much time working through over the past few months certainly could not be blamed for a lack of ideas.

Skip to next paragraph

But as our newborn son lay in his hospital cot, my husband needed only one look at his face to tell what his name should be. We had already drawn up a shortlist and decided to wait until he made his entrance into the world before determining which best suited him.

"He's an Alfie," my husband declared confidently after perusing our squirming pink offspring, and I concurred wholeheartedly. Neither of us could explain why, but he just looked like an Alfie. Besides, it sounded cute.

It was admittedly not the most scientific of methods, but considering the book contained lists of names under headings such as Muppets characters, pirate names, literary villains, mob names, rednecks, couch potatoes, and dorks, we believe we took a reasonably responsible path.

And we were mindful in choosing it that – hard as it is to believe at the moment – there will come a day when Alfie will no longer pass as "cute." So as he strides down Wall Street in his pinstriped suit, peers down from the Supreme Court bench, or takes his first steps on Mars, he can abbreviate his name to Alf, should he feel it lends a little more gravitas.

It is the kind of consideration that increasing numbers of parents are making, with weeks now spent trawling lists of suggested names and mulling over how each sounds, how it looks on paper, how it is perceived, and, most important, whether it will be setting up its recipient for success, failure, or ridicule in later life. And the process of selection is something they are no longer necessarily doing alone and for free.

Jennifer Moss, of Los Angeles, receives dozens of requests each week for her advice in naming children that have not yet been born and receives 1.5 million hits a month on her website, [Editor's note: The original version gave the wrong web addess.]

For $95, prospective parents can buy a half-hour telephone consultation in which they describe what they are looking for in a name, and Moss and her colleagues research some options, brainstorm ideas, and produce a list of suggestions.

"Parents are branching out now, wanting to choose more unique names. They want names with solid meaning and some background," she says. "The one thing we hear here over and over is, 'I don't want my child to be one of 10 of the same name in their class.' "

While many are making a return to traditional 20th century girls' names such as Hannah, Olivia, and Isabella, and veering sharply away from the Chelseys, Ashleys – and, in particular, Britneys – of recent years, one of the latest trend in boys names is for those with Celtic and Irish origins, like Aidan and Logan.

But the 21st century has also spawned new creativity as parents groom their little cherubs for professional success.

"They are using family surnames as first names [Kennedy, Mackenna, Cooper] and girls are getting more unisex names that will put them on a more level playing field with the boys – Jordan's becoming more popular. We rarely see any more Tiffanies, which aren't really a CEO kind of name," says Moss, who admits that she had doubts when she first launched her personal naming service. "I thought, 'Who's going to want to pay us to help name their baby?' But a lot of people really need an outside, third-party, independent input. I was surprised at the demand."

Users also post questions on her site's message board, such as "I am thinking about the name Crow for a boy. I truly like it, but many people have told me that they hate it ... should I not use it?" And: "What do you think of the girls' names Athens and Italy? Are place names overrated or underrated?"