Southern charm: Fred Thompson greeted voters at the Beacon Drive-In in Spartanburg, S.C., this week.
Southern charm: Fred Thompson greeted voters at the Beacon Drive-In in Spartanburg, S.C., this week.
Gerry Pate/Spartanburg Herald Journal/AP

Thompson fires it up in his make-or-break state

The '08 GOP hopeful is in a very tight race in South Carolina, the first-in-the-South primary state.

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Reporter Ariel Sabar discusses Fred Thompson's campaign efforts in South Carolina.

Fred Thompson strode into the midday crowd at Beef O'Brady's restaurant here and positioned himself beneath a mounted deer's head and a University of South Carolina Gamecocks pennant. These were his kind of people, Southerners like him, and, to judge from his buoyant tone, he was feeling good.

"South Carolina is extremely important to me," he told the packed room, as diners took a break from cups of sweet tea and baskets of curly fries. "I consider it my neck of the woods, and I hope the people here feel the same way."

A lot is riding on whether they do. Since entering the race for the GOP presidential nomination two months ago, the former senator from Tennessee has struggled to gain ground in national polls, where he remains a distant second or third to Rudolph Giuliani.

South Carolina's Jan. 19 primary is a must-win for Mr. Thompson. The first in the South, it represents his best chance to halt a parade of likely victories by rivals in Iowa, New Hampshire, and Michigan.

His visit this week – four stops across the state in under 24 hours – was unusually busy for a man often tagged as lazy. He drew large crowds and lingered for small talk for longer than he has seemed comfortable in other early-voting states. "It's mighty good to be back in God's country," he said to wild applause at Tommy's Country Ham House in Greenville Wednesday.

The ramped-up work ethic reflects what GOP leaders here say is the reality that he cannot take South Carolina for granted. While Thompson's down-home drawl and conservative message have played well in this Bible Belt state, he has visited just three times and has yet to break away from the pack of front-runners.

An early lead in the polls has withered in recent days into a statistical dead heat with former Massachusetts Gov. Mitt Romney, who has made 17 visits, and Mr. Giuliani. And the chancellor of one of the state's largest evangelical institutions, Bob Jones University, last month looked past his opposition to Mr. Romney's Mormon faith to endorse the former governor.

"I'm not voting for a preacher," Bob Jones III said told a Greenville newspaper. "I'm voting for a president."

The endorsement sent a "strong signal," says Samuel Harms, chairman of the Greenville County Republican Party. "There were a significant number of evangelical Christians who were not sure how they were going to handle the issue of a Mormon running for president."

Romney remains Thompson's chief rival among social conservatives here, and exchanges between the camps have grown increasingly acid. At meet-and-greet events across the state this past week, Thompson accused Romney of trying to "buy South Carolina" with TV ads bankrolled by the former governor's personal fortune.

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